Last updated: 6 October 2026
Who we are
This website, simonbrooke.co.uk, is operated by BB10 Solutions Limited, company number 14576972.
For data-protection enquiries, contact:
Simon Brooke
Email: simon@simonbrooke.co.uk
BB10 Solutions Limited is responsible for deciding how personal information collected through this website is used.
Information we collect
We may collect personal information when you:
- contact us by email or through another communication channel;
- book a call or paid advice session;
- complete the Business Support Check;
- ask for your assessment result to be emailed;
- request that Simon contacts you;
- agree to receive occasional business emails and updates; or
- become a client or purchase a service.
The information may include your name, email address, telephone number, business information, booking details, correspondence, payment status and any information you choose to provide.
Please do not submit confidential financial-account information, special-category personal information or other sensitive personal information through the Business Support Check.
Business Support Check
The Business Support Check uses your answers to produce a practical recommendation.
The information processed may include:
- your answers to the assessment questions;
- an optional description of what you would like to be different in 90 days;
- your resulting recommendation;
- the page or advertising source from which you reached the assessment;
- your name and email address, if you ask for your result to be emailed; and
- your separate choices about contact and newsletter permission.
Your assessment result and optional written answer are held temporarily by the website for up to 30 minutes so that the result can be displayed and emailed safely.
A hashed version of your IP address is used for up to one hour to limit repeated requests and protect the service from misuse.
Where AI personalisation is enabled, your assessment answers and optional written answer may be sent to OpenAI to help prepare a short personalised explanation. Your name and email address are not sent to OpenAI, and API storage is disabled for these requests.
The assessment provides general guidance. It does not make decisions that have legal or similarly significant effects.
If you request an emailed result, Simon receives a notification containing your email address, recommendation, source information and consent choices. Simon will contact you only if you have requested contact or provided a separate valid basis for doing so.
Appointments and payments
Bookings are managed through Calendly. Calendly may collect your name, contact details, chosen appointment time and answers to booking questions.
Payments for paid sessions are processed securely by Stripe. BB10 Solutions Limited receives confirmation of the payment but does not receive or store your complete card details.
Calendly and Stripe process information under their own privacy notices and security arrangements.
How we use your information
We use personal information to:
- provide assessment results and requested services;
- respond to enquiries;
- arrange and manage appointments;
- process payments and maintain financial records;
- prepare for and deliver consultancy, advisory or speaking services;
- contact you when you have specifically requested it;
- send occasional business emails when you have consented;
- protect the website and services from misuse;
- administer the business; and
- meet legal, tax and regulatory obligations.
Our lawful bases
Depending on the circumstances, we rely on:
- Contract: to take steps at your request, manage bookings, process payments and deliver services.
- Consent: when you choose to receive newsletters or other marketing emails. You may withdraw consent at any time.
- Legitimate interests: to respond to enquiries, provide the Business Support Check, operate and secure the website, manage client relationships and develop the business.
- Legal obligation: where information must be retained or disclosed for tax, accounting, regulatory or legal purposes.
Marketing emails
We send occasional business emails and updates only where we have an appropriate legal basis.
The newsletter option within the Business Support Check is separate and unticked. Asking for your result to be emailed does not automatically subscribe you to marketing.
You can unsubscribe at any time by using the option provided in an email or by contacting simon@simonbrooke.co.uk.
You have an absolute right to object to the use of your personal information for direct marketing.
Who we share information with
Information may be processed by trusted service providers where necessary, including:
- Namesco and other website-hosting or technical-support providers;
- Microsoft 365 and other business email or communication services;
- Calendly for appointment booking;
- Stripe for payment processing;
- OpenAI for optional assessment personalisation;
- an email or newsletter provider, if used;
- professional advisers such as accountants, insurers or legal advisers; and
- public authorities where disclosure is legally required.
We do not sell personal information.
International processing
Some service providers may process information outside the United Kingdom. Where this happens, we take reasonable steps to ensure that appropriate safeguards are used in accordance with applicable data-protection law.
How long we keep information
We keep personal information only for as long as reasonably necessary.
Typical retention periods are:
- temporary Business Support Check results: up to 30 minutes;
- hashed assessment rate-limit information: up to one hour;
- enquiries that do not lead to work: normally up to two years after the last contact;
- client, booking, payment and accounting records: normally six years after the relevant financial year or the end of the client relationship;
- marketing information: until consent is withdrawn or the information is no longer required; and
- a minimal suppression record may be retained after an unsubscribe so that the preference continues to be respected.
Some information may be retained for longer where required by law or in connection with a legal claim.
Cookies and technical information
The website may use cookies or similar technology that is necessary for security, administration and core website functions.
If non-essential analytics, advertising or similar cookies are introduced, appropriate information and consent choices will be provided where required.
Calendly, Stripe and other external websites may use their own cookies when you visit their services.
Website servers may also record technical information such as IP address, browser type, device information, requested pages and dates or times of access for security, maintenance and troubleshooting.
Security
We take reasonable technical and organisational steps to protect personal information. However, no online system or method of transmission is completely secure.
Your rights
Depending on the circumstances, you may have the right to:
- ask for a copy of your personal information;
- correct inaccurate or incomplete information;
- request deletion of your information;
- restrict how your information is used;
- object to particular uses of your information;
- request transfer of information you provided;
- withdraw consent at any time; and
- complain about the way your information has been handled.
To exercise your rights, email simon@simonbrooke.co.uk. We may need to verify your identity before completing a request.
Complaints
Please contact Simon first so that any concern can be investigated.
You also have the right to complain to the Information Commissioner’s Office:
https://ico.org.uk/make-a-complaint
Links to other websites
This website contains links to external services and websites. Their privacy practices are governed by their own policies, and BB10 Solutions Limited is not responsible for how independent third parties use information collected directly by them.
Changes to this policy
This policy may be updated when the website, services or legal requirements change. The latest version will always appear on this page.